Combining elegance & simplicity to represent the Asian beauty austerity

  • Industry


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Although Asian notions of beauty have changed throughout history, the one thing that has stayed constant is the desire for fair skin. Inspired by this particular segment of Asian culture, we wanted to tell a story through our peculiar editorial aesthetics.

„Elevating the idea of the desire for fair and immaculate skin, we imagined a candid, ethereal photoshoot to convey our vision of purity and simplicity that is Asian beauty“

Guided by this concept, we searched the world for the right place to shoot the editorial. Finally we settled on the Milk bar – an organic cafe in Bangkok, Thailand. With its unique, minimalistic interior, it was the perfect scenery for formulating our vision.