Capturing the beautiful process of incense-making
Ganesha Incense is a premium quality Indian incense brand, based on products made of all-natural exceptional quality ingredients, following traditional Ayurvedic recipes and the most authentic, hand-rolled production. Referred to as the ‘Agarbatti’ in Hindi, incense has been used for medicinal purposes and for gracing religious rituals for thousands of years.
“In India – incense is a part of nature, tradition and everyday life. Every moment seems to have a specific fragrance attached to it.”
While making the editorial for Ganesha, we wanted to portray all of those traits – and to show the beautiful process of incense making. We showed all the steps – plant-picking, oil manufacturing, hand-rolling and the purifying characteristics of incense burning.
While working on this project we discovered that incense making itself is a meditative and enjoyable way to exercise your creativity. It is simple, entertaining and full of meetings with wonderful and pure people. It awakens us to the pleasures of earth’s aromatic treasures and reconnects us with nature.