After a viral reaction to a Phil Collins hit, channel creators reflect on how their work is re-framing classic songs — and breaking down cultural barriers in the process In an attempt to differentiate themselves from the larger economy of YouTuber reaction videos, where most users focused on current mainstream hits and one type of music, they zeroed in on less-traditional reaction-video source material: Nineties alternative, Seventies classic rock, Eighties hip-hop, or contemporary country.“I realized there was a market for it,” says Mona Platt, who posts reactions at Pink Metal Head. This video is unavailable. “We just run through the videos not thinking they’re going to blow up.” But by the morning after they posted their Phil Collins reaction in late July, the Williams twins could already tell that it was different than the nearly 1,000 other videos they’ve uploaded to their channel during the past few years.

“Reaction videos are really interesting to me because they tap into the archival capacity of the internet,” says professor Brock.
Viewers flock to these videos to relive the joy of Mavis Staples’ verse in the Watching such videos can feel like playing a favorite song for a friend who’s never heard it before, minus the inevitable embarrassment“That’s probably the number-one thing people say,” he says. “It’s enlightening people to be like, ‘Dude, there’s a different world outside of where you come from.’ Where I grew up, we listened to R&B, jazz, blues, hip-hop, a little rock, a little other stuff.… There are people that don’t look like you, walk like you, talk like you, and listen to completely different things. YouTube music-reaction videos have sprung up in an environment where voyeuristic unboxing videos have long been one of the service’s most … We move into the Eighties, Phil Collins, Chicago, and Toto were still all over black radio.

According to YouTube’s public views counter, the BTS “Dynamite” video had 98.3 million views in the 24 hours after it went live on Friday. “It’s that, and also probably that [watching our videos makes] people feel that they’re with their friends discussing music. Black radio stations played Steely Dan, Hall and Oates, Fleetwood Mac. YouTube music-reaction videos have sprung up in an environment where voyeuristic unboxing videos have , TikTok reactions to up-and-coming pop singles have become one of the music industry’s strangers play video games for hours at a time. Watch Queue Queue Like Tim Williams, Tolliver is keenly aware that Lost in Vegas’ videos are primarily a way to draw longtime fans of each individual song into watching his reactions. At that point, it had already topped the prior record holder: YouTube’s 24-hour views metric has become a yardstick in the music business for bragging rights and promotion. We want to hear from you!

These days, of reaction videos spring up within days of a major pop song’s release.Channels like PinkMetalHead, Lost in Vegas, Jamel_AKA_Jamal, and Twins the New Trend launched around 2016 and 2017. If you enjoyed listening to this one, maybe you will like: 1. Reaction channels like Lost in Vegas and Twins the New Trend are already receiving frequent pitches from publicists and labels, and it’s not hard to imagine that legacy artists and rights-holders of classic catalogs will soon follow suit.

For rap people, there was just rap, and there was rock, but I didn’t see a mixture of both. But through their channel, Baker and Tolliver have inadvertentlyOf their million subscribers, 10 percent or so, they say, watch all of their videos, which range from reactions to legends like ZZ Top and Kenny Rogers to more niche acts like the metal band Gojira and the rapper JID.
I think that people are realizing that now, and I love seeing people have that realization, like, ‘OK, the world is bigger than where I come from.’” Trump Looted $44 Billion FEMA’s Disaster Relief Fund in the Middle of a Record-Setting Hurricane SeasonTikTok CEO Kevin Mayer Resigns Amid Fight with Trump AdministrationSex Workers Worry Bella Thorne’s $2 Million Payday Could Ruin OnlyFansNas Celebrates Black Culture and Beauty in New ‘Ultra Black’ Video "One Day More" performed by Colm Wilkinson, Michael Ball, Judy Kuhn, Lea Salonga, Michael Maguire, Philip Quast, Jenny Galloway, Alun Armstrong, Adam Searles, full company and choir with The Royal Philharmonic Orchestra conducted by David Charles Abell for the Les Misérables 10th Anniversary Concert at London's Royal Albert Hall, 8th October 1995.


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